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Brand

The Advisor OS brand guide

Logos, colors, type, and voice. Use these assets to write about Advisor OS, build integrations, or co-market with us. Don't redraw the wordmark.

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Logos

Wordmark

The hexagon-A inked in a blue-to-purple gradient. Pair with the Inter wordmark, never substitute another typeface.

Horizontal · dark

Horizontal · dark

Default wordmark for use on dark surfaces.

SVG
Horizontal · light

Horizontal · light

Wordmark for light/warm-paper surfaces.

SVG
Horizontal · white

Horizontal · white

Single-ink white, for use over photography or brand gradient.

SVG
Stacked · dark

Stacked · dark

Square layout for tight vertical spaces.

SVG
Stacked · light

Stacked · light

Stacked variant on light surfaces.

SVG
Icon

The hexagon-A mark

Six sides, six vendor categories, one A. Use the icon when you don't have room for the full wordmark. Never as a functional UI icon.

Icon · dark BG

Icon · dark BG

A-arc with white inner glyph.

SVG
Icon · light BG

Icon · light BG

A-arc with black inner glyph.

SVG
Mono · white

Mono · white

Single-ink white.

SVG
Mono · black

Mono · black

Single-ink black.

SVG
App icons

Rounded-square app icon

For platform listings (App Store, Mac), favicons, and OS-level surfaces. Provided dark by default; download the zip for light variants.

Advisor OS app icon 1024px 1024px Advisor OS app icon 512px 512px Advisor OS app icon 256px 256px Advisor OS app icon 128px 128px Advisor OS app icon 64px 64px
Color

Palette

One gradient, one place. The blue-to-purple gradient is the brand signature. Everything else is grayscale, with a small set of semantic accents for state.

Brand gradient linear-gradient(135deg, #3B82F6 0%, #8B5CF6 100%)

Brand

brand-blue #3B82F6 Gradient start
brand-indigo #6366F1 Anchor · focus rings
brand-purple #8B5CF6 Gradient end

Neutrals

neutral-950 #0A0A0F App background
neutral-900 #111118 Surface 1
neutral-850 #16161F Surface 2 · cards
neutral-300 #A0A0AD Foreground 2 · secondary
neutral-50 #F5F5F7 Foreground 1 · primary

Semantic

success #10B981
warning #F59E0B
error #EF4444
info #3B82F6
Typography

Type

Inter for everything visible. JetBrains Mono for IDs, metrics, and code. Weights stay between 400 and 600. 700 is reserved for the wordmark.

Display · 48 / 500
close deals faster
Section · 32 / 500
the vendor catalog, live
Title · 18 / 500
Pipeline at a glance
Body · 14 / 400
Track earnings across suppliers by month, quarter, and year-to-date. No spreadsheet required.
Mono · 14 / 500
$1 284 000 · +12.4% MoM
Eyebrow · 11 / 600
SECTION EYEBROW
Voice

How Advisor OS sounds

Direct, lowercase-leaning, declarative. Sentence case, never Title Case. Numerals always. No exclamation marks. No emoji in product UI.

Do
  • "Add client" - verbs over nouns.
  • "3 deals" - never spell out numerals.
  • "−3.1%" - true minus (U+2212), not a hyphen.
  • "We couldn't reach Cisco's pricing API. Retry in a moment." - calm, specific errors.
  • Sentence case everywhere.
Don't
  • "New Client" - title case in product UI.
  • "three deals" - spelled-out numerals.
  • "Oops!" or "Something went wrong." - vague apologies.
  • Emoji in product UI.
  • Exclamation marks. Anywhere.
Logo usage

Don't do this

Five specific things that break the mark. If in doubt, ship the SVG as-is.